Why Ford took so long to bring back Bronco and Ranger

Bronco and Ranger had been some of Ford’s most popular models. Why did they have such a long hiatus? What can we look forward to with their new models?

What has taken Ford so long? That is the question on the lips of industry watchers and forlorn enthusiasts as Ford Motor confirmed two well-known nameplates — the Ranger midsize pickup and a Bronco SUV off-roader — would come back to the U.S. market after a lengthy disappearance.
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